ARTFEED — Contemporary Art Intelligence

How to stay relevant when your company pushes AI over creativity

opinion-review · 2026-07-13

Kat Wong, founder of career change platform Oh Yeah, advises a creative professional whose company is aggressively promoting AI, making them feel their role is diminished. Wong argues the core issue is not AI itself but poor leadership communication and a lack of safe culture for adoption. She suggests framing AI as a tool to eliminate inefficiencies, not replace creativity, and proposes forming a core working group of early adopters to help managers understand AI's impact and shift internal messaging. Wong cites Rob Alderson's blog Undo as a resource highlighting how major organizations are now championing human creativity. She emphasizes that people will always need to trust the human behind decision-making and that the love of craft and storytelling endures.

Key facts

  • Kat Wong is founder of career change platform Oh Yeah.
  • The advice column is called Creative Career Conundrums from If You Could Jobs.
  • Wong previously worked at Apple and BBC Radio.
  • She left Apple in 2025 to found Oh Yeah.
  • Rob Alderson runs the blog Undo about AI and design.
  • Wong recommends forming a core working group to experiment with AI tools.
  • The column is published on It's Nice That.
  • The question involves a company pushing AI and diminishing design roles.

Entities

Artists

  • Kat Wong

Institutions

  • Oh Yeah
  • If You Could Jobs
  • Apple
  • BBC Radio
  • It's Nice That

Sources