How Post-WWII Suburbanization and the Paramount Decree Reshaped Hollywood for Teen Audiences
In the case of United States versus Paramount Pictures, Inc., the 1948 Paramount Decree compelled the Big Five studios—Paramount Pictures, Metro-Goldwyn-Mayer, Warner Bros. Pictures, 20th Century Fox, and RKO Pictures—to divest their theater chains and abolish block booking. The Miracle Decision in 1952 granted films First Amendment protections, diminishing censorship. From 1949 to 1959, theater attendance plummeted by over 50% due to the rise of suburban living and television. Films such as Richard Brooks’s 1955 Blackboard Jungle and Nicholas Ray’s 1955 Rebel Without a Cause targeted teenage audiences. The 1957 double feature of I Was a Teenage Werewolf and Invasion of the Saucer Men combined horror with themes of juvenile delinquency. By the 1960s, Baby Boomers were drawn to New Hollywood films like Arthur Penn’s 1967 Bonnie and Clyde.
Key facts
- The Paramount Decree of 1948 forced Paramount Pictures, Metro-Goldwyn-Mayer, Warner Bros. Pictures, 20th Century Fox, and RKO Pictures to divest theater chains and end block booking.
- The 1952 Miracle Decision granted First Amendment protection to films, weakening censorship and enabling juvenile delinquency and rebellion on screen.
- Theater audiences dropped by over 50 percent between 1949 and 1959 due to suburbanization and television.
- Richard Brooks’s 1955 Blackboard Jungle and Nicholas Ray’s 1955 Rebel Without a Cause portrayed youth as a social problem.
- Thousands of drive-in theaters appeared across the United States by the early 1950s, creating a market for low-budget horror, science fiction, and beach party films.
- The 1957 double feature of Gene Fowler Jr.’s I Was a Teenage Werewolf and Edward L. Cahn’s Invasion of the Saucer Men merged juvenile delinquency with horror and science fiction; I Was a Teenage Werewolf was the first horror movie to feature a rock ‘n’ roll song.
- Film Noir, shaped by Fritz Lang’s 1945 Scarlet Street and Billy Wilder’s 1944 Double Indemnity, expressed post-war cynicism and moral ambiguity.
- Arthur Penn’s 1967 Bonnie and Clyde and Dennis Hopper’s 1969 Easy Rider solidified New Hollywood’s targeted filmmaking by age, ideology, and lifestyle.
Entities
Artists
- Richard Brooks
- Nicholas Ray
- Gene Fowler Jr.
- Edward L. Cahn
- Fritz Lang
- Billy Wilder
- Roberto Rossellini
- Vittorio De Sica
- Arthur Penn
- Dennis Hopper
- Fred MacMurray
- Barbara Stanwyck
Institutions
- Paramount Pictures
- Metro-Goldwyn-Mayer
- Warner Bros. Pictures
- 20th Century Fox
- RKO Pictures
- Supreme Court
- Library of Congress
- Heritage Auctions
- Wikipedia
- TheCollector
Locations
- United States
- Chicago
- Illinois
- Pennsauken
- New Jersey