Hinge CEO Jackie Jantos on inclusive design and creative leadership
Jackie Jantos, CEO of dating app Hinge, discusses inclusive design, the "designed to be deleted" campaign, and her path from creative roles at Coca-Cola and Spotify to CEO. She emphasizes designing with not for, bringing diverse voices into product development, and maintaining the iconic Hingie character. Hinge focuses on Gen Z, who make up over half its users, and addresses loneliness and evolving relationship norms. Jantos advocates for curiosity, humility, and distributing decision-making as CEO.
Key facts
- Jackie Jantos became CEO of Hinge in late 2023.
- She joined Hinge in 2021 as chief marketing officer.
- Previous roles include VP global brand and creative at Spotify and senior roles at The Coca-Cola Company.
- Hinge's 'designed to be deleted' campaign was created with Red Antler before Jantos joined.
- Gen Z makes up more than half of Hinge's users.
- Hinge works with Understood.org and Disability:IN for inclusive design.
- Match Note feature allows users to share personal messages anonymously without screenshots.
- Jantos grew up in Tokyo and is the youngest of four children.
Entities
Artists
- Jackie Jantos
- Patti Harrison
- Rob Alderson
- Ije Nwokorie
- Everette Taylor
Institutions
- Hinge
- The Coca-Cola Company
- Spotify
- Red Antler
- Understood.org
- Disability:IN
- It's Nice That
- Dr. Martens
- Kickstarter
Locations
- Tokyo
- Japan