Heritage Auctions to Sell Derryl DePriest's G.I. Joe Collection on July 12

On July 12, 2026, Heritage Auctions will conduct the G.I. Joe Absolute: An American Icon - Extended Bidding Signature Auction, immediately following the U.S. 250th anniversary celebrations. This auction will showcase an extensive collection owned by Derryl DePriest, who served as Vice President of Global Brand Management at Hasbro from 2001 to 2018, during which he played a key role in the development of major franchises like Star Wars and G.I. Joe. DePriest's collection is recognized as one of the most important G.I. Joe assemblages, reflecting his deep passion and influence in the toy industry and pop culture.