Heritage Auctions Names Whitney Maxwell Chief Marketing Officer

Heritage Auctions has named Whitney Maxwell as its new Chief Marketing Officer, starting October 5. She will be based in New York and Dallas, where she'll direct global marketing efforts, concentrating on brand growth, digital initiatives, client engagement, and campaigns spanning more than 50 collecting categories. With over 15 years in the art and auction sector, Maxwell is skilled in marketing, digital strategy, operations, and leadership. Before this role, she was the Managing Director at Bonhams|Cars, the global automotive division of Bonhams. There, she managed all profit-and-loss responsibilities and led a worldwide team in various areas, while also fostering relationships with major motoring institutions and events like Formula 1 and Goodwood.