Helen Arkhipochkina Designs Supplement Packaging with Lab Aesthetic

Helen Arkhipochkina has created a supplement packaging design that employs a laboratory aesthetic for a wellness brand. The layout uses a clean grid with precise technical metadata lining the package edges to guide the eye and create structural hierarchy. Calm typography communicates trust, and the design mimics medicine packaging formats, avoiding extra graphic details. The color palette features neutral tones like off-white and sand, suggesting purity, while tactile substrates feel raw. The project draws from mid-century Swiss style, valuing clarity over decoration, and the typographic scaling system works across different bottle sizes. The studio stripped away complex illustration blocks to highlight typographic grids, aiming to build strong customer connections through minimal design.