Heidi Gallery Moves from Berlin to London, Opens with Brook Hsu Show
Founded in 2021 by French dealer Pauline Seguin, Heidi gallery has moved its operations from Berlin to London, establishing itself near Postdamerstrasse for the period from 2021 to 2026. The gallery showcases a diverse array of international talent, primarily featuring US artists like Kandis Williams and filmmaker Jordan Strafer, who gained recognition at the 2026 Whitney Biennial. Seguin attributes the relocation to London's vibrant gallery environment, contrasting it with Berlin's declining cultural funding and increased repression following the Hamas attacks on 7 October. She has secured a five-year lease on Maddox Street to draw in collectors. Heidi will debut on 24 September with Brook Hsu's exhibition, continuing until 7 November, and will also join Frieze London with Akeem Smith. A second exhibition will highlight new works by Strafer.
Key facts
- Heidi gallery relocated from Berlin to London after operating in Berlin from 2021 to 2026.
- Founder Pauline Seguin signed a five-year lease for a third-floor space on Maddox Street, London.
- The gallery opens its London space on 24 September with a Brook Hsu painting show, Trout Fishing in America, running until 7 November.
- Heidi will participate in the Focus section of Frieze London with a solo presentation by Akeem Smith.
- The gallery's roster includes Kandis Williams and Jordan Strafer, the latter a breakout star of the 2026 Whitney Biennial.
- Seguin cites Berlin's shrinking culture budgets, real-estate crisis and crackdown on dissent after the 7 October Hamas attacks as reasons for leaving.
- Seguin also considered Paris but chose London for its appetite for experimental and subcultural art.
- Heidi's second London show will feature new video works by Jordan Strafer.
Entities
Artists
- Pauline Seguin
- Kandis Williams
- Jordan Strafer
- Brook Hsu
- Akeem Smith
- Gavin Brown
- Gustave Courbet
Institutions
- Heidi
- Whitney Biennial
- Hauser & Wirth
- Frieze London
- Frieze Week
Locations
- Berlin
- Germany
- London
- United Kingdom
- Postdamerstrasse
- Maddox Street
- Bond Street
- New York
- United States
- Wyoming
- Paris
- France