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Harper Finch and PetaPixel Launch Limited-Edition Photography Merchandise Collection

publication · 2026-04-01

PetaPixel has collaborated with apparel brand Harper Finch to release a limited-edition merchandise collection featuring photography-inspired designs. The collection includes new items such as "Film on Location, You Cowards" and LoCA (longitudinal chromatic aberration) patterns, along with the debut of BiLPH Hunter merchandise, referencing the phrase "birds I'd like to photograph." Harper Finch, known for creating photography-themed shirts, caught PetaPixel's attention earlier this year, with PetaPixel's Chris Niccolls having worn their designs on video and podcast content. The partnership emerged from mutual appreciation of design quality and shared ethos. Harper Finch noted that their shirts often carry insider references understood primarily by photographers, aligning with PetaPixel's established role in the photography community. The BiLPH concept originated during a PetaPixel team outing for a telephoto lens review, evolving into a popular catchphrase among bird photography enthusiasts. The merchandise uses premium fabrics for durability and comfort. This limited-time offering is available exclusively through Harper Finch's website until May 15, 2026.

Key facts

  • PetaPixel and Harper Finch have partnered on a limited-edition merchandise collection
  • The collection features photography-themed designs including LoCA patterns and "Film on Location, You Cowards"
  • New BiLPH Hunter items reference the phrase "birds I'd like to photograph"
  • Harper Finch creates photography-inspired apparel that has been worn by PetaPixel's Chris Niccolls
  • The collaboration was motivated by shared values and design quality appreciation
  • BiLPH originated during a PetaPixel filming trip for a lens review
  • Merchandise uses high-quality fabrics for longevity and comfort
  • The collection is available until May 15, 2026, on Harper Finch's website

Entities

Institutions

  • PetaPixel
  • Harper Finch

Sources