Harim Business School Unveils Dynamic Brand Identity Designed by The Wave Studio
On September 18, 2023, Harim Business School in southern Italy introduced a new visual identity created by The Wave Studio. The design agency developed a flexible logo system based on the letter 'H' that adapts across digital and print media, reflecting the school's mission to connect geographical and professional boundaries. The branding project involved designers Simone Guccio, Alessandra Mastroeni, Leonardo Maltese, John Blond, Simone Saporita, Enza Sciacca, and Mattia Zingale. As the first management institute in its region, Harim Business School aims to prepare future professionals through workshops, talks, company visits, and internships.
Key facts
- Harim Business School launched a new visual identity on September 18, 2023
- The Wave Studio designed the branding with a flexible 'H'-based logo system
- The school is located in southern Italy and is the region's first management institute
- Seven designers contributed to the project under The Wave Studio's direction
- The branding reflects the school's goal of bridging geographical and professional divides
Entities
Artists
- Simone Guccio
- Alessandra Mastroeni
- Leonardo Maltese
- John Blond
- Simone Saporita
- Enza Sciacca
- Mattia Zingale
Institutions
- Harim Business School
- The Wave Studio
Locations
- southern Italy