HACOY Launches Unisex Denim Collection with Organic Cotton-Hemp Blend
HACOY, a brand founded by a Polimoda alumnus, has released a unisex denim collection made from a 315-gram mid-weight fabric composed of two-thirds organic cotton and one-third hemp. The collection includes jeans and a jacket produced in Italy through a preorder model that requires 50% upfront payment, with manufacturing commencing only after a minimum order threshold is met. The brand operates outside the traditional seasonal fashion calendar, never discounts, and designs for longevity. The fabric was sourced via Fabricsight, woven in Turkey, and cut and sewn in Italy. The designer cites memories of 1980s Italian student life at Polimoda as inspiration for relaxed cuts. HACOY is a member of the New European Bauhaus initiative.
Key facts
- HACOY's denim collection uses a 315g mid-weight organic cotton and hemp blend (2/3 cotton, 1/3 hemp).
- The collection is produced in Italy via a preorder model with 50% upfront payment.
- The brand operates outside the traditional fashion calendar and never discounts.
- Fabric sourced through Fabricsight, woven in Turkey, garments made in Italy.
- Designer studied at Polimoda in Italy, inspired by 1980s Italian student life.
- HACOY is a member of the New European Bauhaus.
- The collection is unisex and includes jeans and a jacket.
- The brand plans to expand into home office clothing and essentials.
Entities
Institutions
- HACOY
- Polimoda
- Fabricsight
- New European Bauhaus
Locations
- Italy
- Turkey
- Lithuania