Guide to Writing Art Exhibition Press Releases
Contemporary Art Issue published a comprehensive guide on writing press releases for art exhibitions. The document covers the structure of a professional press release, including heading, press image, opening paragraph, exhibition text, artist biography, and contact details. It emphasizes a formal, neutral tone, third-person writing, and a length of 400–1,000 words. The guide provides templates for solo and group exhibitions, available in Word format. It also offers advice on managing press lists, timing (send two to four weeks before opening), and adapting the press release for in-space use (removing images, condensing biography). The CAI Career Tools Bundle includes additional resources like artist resume and biography tools.
Key facts
- Press release structure includes heading, press image, opening paragraph, exhibition text, artist biography, and contact details.
- Recommended length is 400–1,000 words.
- Tone should be formal, neutral, and written in third person.
- Send press release two to four weeks before exhibition opening.
- CAI Press Release Template available for solo and group exhibitions in Word format.
- In-space version removes press image and condenses artist biography.
- CAI Career Tools Bundle includes multiple templates and tools.
- Guide published on Contemporary Art Issue website.
Entities
Institutions
- Contemporary Art Issue
- CAI