Guggenheim Museum to Broadcast World Cup Matches
The Guggenheim Museum in New York will screen select matches of the FIFA World Cup. The initiative, announced on June 12, 2026, marks an unusual convergence of sports and high culture at the iconic Frank Lloyd Wright–designed venue. The museum has not yet specified which matches will be shown or the exact screening arrangements. This move follows a trend of museums hosting live sports events to attract broader audiences.
Key facts
- Guggenheim Museum New York will broadcast World Cup matches.
- Announced on June 12, 2026.
- Venue is designed by Frank Lloyd Wright.
- No specific matches or screening details released yet.
- Part of a trend of museums showing live sports.
Entities
Institutions
- Guggenheim Museum New York
- FIFA
Locations
- New York
- United States