Guerrilla Ads in London Mock Kylie Jenner's Meta Glasses Campaign

Activist group Everyone Hates Elon (EHE) installed a lenticular spoof ad at a bus stop near Meta's London headquarters, mocking Kylie Jenner's collaboration with Meta on its latest camera glasses. The ad flips between a branded photo of Jenner and a skeletal X-ray version with the tagline 'We're always watching,' referencing the film *They Live* (1988). The campaign highlights privacy concerns as Meta's glasses now allow three minutes of continuous recording, up from one minute. EHE criticized Meta for tracking users in the real world and enabling potential abuse, especially against women. Meta announced a software update to disable the camera if the LED recording light is obscured, but the product has been derided for its popularity with 'Manosphere' content creators who secretly record women. Harvard researchers in 2024 demonstrated facial recognition on Meta glasses footage to identify passersby. EHE's question: 'Billionaires could fund cures for cancer — so why are they funding glasses for perverts instead?'