Google Invests $75M in A24 for AI Film Tools

Google will invest $75 million in A24, the independent film production and distribution company, to develop AI-based technologies. The deal grants A24 access to Google's DeepMind AI infrastructure, while Google is barred from using A24's content and data to train its models. The specific technologies remain undisclosed, described only as "new tools for film production and distribution." A24's internal AI research team, A24 Labs, was already developing an AI-powered storyboard generation application. The agreement is notable given widespread skepticism toward AI in the film industry, where studios have filed lawsuits over copyright violations and many directors, screenwriters, and editors view AI as a threat to their work. In early June, Martin Scorsese faced criticism for collaborating with Black Forest Labs, an AI film startup.