Google Flow AI Tools Debut at New York Fashion Week with Designers Jane Wade and Sergio Hudson
Ahead of New York Fashion Week, Google's Envisioning Studio, with backing from Google Labs, partnered with fashion designers Jane Wade and Sergio Hudson to develop two AI tools within Google Flow. Wade's Styling Suite facilitated the mapping of her runway designs, optimizing the casting and fitting stages. Meanwhile, Hudson's Runway Visualization tool enabled cost-effective modifications to his runway layout, eliminating the need for new 3D renderings for each design update. Both innovations were presented at New York Fashion Week. Google notes that while the potential for AI in fashion is exciting, many initiatives remain conceptual, and collaborating on tools tailored to designers' workflows can improve production. Users can now effortlessly create personalized tools in Google Flow using natural language, without any coding skills required.
Key facts
- Google's Envisioning Studio partnered with designers Jane Wade and Sergio Hudson ahead of New York Fashion Week
- Google Labs supported the collaboration
- Two specialized tools were built inside Google Flow, Google's AI creative studio
- Styling Suite let Jane Wade curate hair, makeup, accessories, shoes, and garments on digital models
- In-person casting and fittings typically consume up to three full days for a design team
- Runway Visualization simulated Sergio Hudson's runway and eliminated the need for a new 3D rendering per design revision
- Hudson adjusted venue setup, lighting, and props within his budget and refined model walking paths
- Custom tools can now be built in Google Flow using natural language with no coding required
Entities
Artists
- Jane Wade
- Sergio Hudson
Institutions
- Google Envisioning Studio
- Google Labs
- Google Flow
- New York Fashion Week
- A24
- Vogue
Locations
- New York
- United States