ARTFEED — Contemporary Art Intelligence

Goodman: A New Font Revives a 1970s Serif Classic

publication · 2026-06-17

Designer Ethan Nakache has released Goodman, a contemporary typeface inspired by the Gesh Ortega Roman 275 font created by Gerhard Shwekendiek in 1972. Nakache discovered the original font four years ago and developed Goodman with support from Daniel McQueel, founder of The Designers Foundry. The new font includes six weights, matching italics, and a variable font format. Nakache focused on preserving the original's character while improving usability and flexibility. He drew particular inspiration from the italic lowercase forms. Goodman is intended for use in fashion, luxury, music, and film industries. Nakache noted that type designers have no control over how their fonts will be used, leaving the future applications of Goodman open.

Key facts

  • Goodman is inspired by Gesh Ortega Roman 275, designed by Gerhard Shwekendiek in 1972.
  • Ethan Nakache discovered the original font four years ago.
  • Daniel McQueel, founder of The Designers Foundry, supported the project.
  • Goodman includes six weights, matching italics, and a variable font format.
  • Nakache focused on preserving original character while improving usability.
  • The font is intended for fashion, luxury, music, and film industries.
  • Nakache cited the italic lowercase forms as a key influence.
  • Nakache stated that type designers have no control over font usage.

Entities

Artists

  • Ethan Nakache
  • Gerhard Shwekendiek
  • Daniel McQueel

Institutions

  • The Designers Foundry
  • It's Nice That

Sources