Getty Unveils New Visual Identity with Geometric G Motif
The J. Paul Getty Trust has introduced a redesigned brand identity featuring a geometric G symbol. Developed in collaboration with Fred & Farid New York, the rebrand aims to unify the institution's global presence and reflect its mission of expanding access to art worldwide. The new G icon incorporates elements inspired by the Getty Villa's artworks and represents the organization's four core programs. A fresh color palette anchored by Getty blue and new merchandise will accompany the rollout over the coming months.
Key facts
- The J. Paul Getty Trust launched a new visual identity this month
- The rebrand centers on a geometric G icon representing four core programs
- Design agency Fred & Farid New York collaborated on the project
- The identity includes a new color palette and merchandise
- The rebrand aims to unify Getty's global presence and expand art access
Entities
Institutions
- The J. Paul Getty Trust
- Getty
- Fred & Farid New York