ARTFEED — Contemporary Art Intelligence

Generational Shift in Art Market; Greece Fights Fakes; France Advances Restitution; Oscar Murillo on Beauty & Suffering

market-auction · 2026-04-09

Experts Melanie Gerlis and Georgina Adam highlight a generational transformation in the art market, with younger collectors gravitating towards streetwear, music memorabilia, and digital art instead of established artists like Cy Twombly and Mark Rothko. This "NextGen" group perceives collecting as a means of shaping their identities. In a significant move, Greece has implemented a law targeting art forgeries, which carries penalties of up to ten years in prison, as reported by The Art Newspaper. Meanwhile, France is pushing for legal changes regarding the return of cultural artifacts taken during colonial times, with a bill set to be introduced in the National Assembly on April 13. Additionally, the $724 million David Geffen Galleries at the Los Angeles County Museum of Art has officially opened, with director Michael Govan providing defense for the project. Artist Oscar Murillo shares insights on his exhibitions, which explore themes of beauty and suffering.

Key facts

  • A generational shift in art collecting sees younger buyers favoring digital art, streetwear, and music memorabilia over traditional painters.
  • Greece has passed a new law specifically targeting art forgery production and distribution, with penalties up to ten years imprisonment.
  • France is advancing a legal reform for restitution of colonially looted cultural goods, with a bill entering the National Assembly on April 13.
  • The $724 million David Geffen Galleries, designed by Peter Zumthor, has opened at the Los Angeles County Museum of Art.
  • Oscar Murillo's exhibitions in Potsdam explore the connection between beauty and suffering, with Claude Monet as an archetypal figure.
  • Younger collectors often find museums and galleries intimidating, using Instagram as a more accessible entry point.
  • Art market experts note the shift is a structural transformation, not merely a downturn, with ongoing transparency issues.
  • Critics of France's restitution reform highlight power imbalances and the absence of the term "colonialism" in the law.

Entities

Artists

Institutions

  • Financial Times
  • The Art Newspaper
  • Los Angeles Times
  • Whitehot Magazine
  • Le Monde
  • Los Angeles County Museum of Art
  • David Geffen Galleries
  • Museum Barberini
  • Das Minsk
  • National Assembly
  • Monopol

Locations

  • Greece
  • Athens
  • France
  • Los Angeles
  • United States
  • Potsdam
  • Germany

Sources