Gallery Owner Advises Artists to Pitch Less Selectively

A gallery owner argues that artists should stop self-rejecting and submit to more galleries. The author, writing on RedDotBlog, states that artists often waste time trying to second-guess gallery strategies and should instead focus on volume. The only disqualifiers should be hard stylistic mismatches, different media focuses, and geographic restrictions. Otherwise, artists should submit or visit in person. The goal is exposure, and gallery owners will decide fit.