ARTFEED — Contemporary Art Intelligence

Freeplay Report Calls for Overhaul of Australian Games Industry Funding

publication · 2026-06-11

Freeplay, recognized as one of the oldest gaming organizations globally, has published a report in collaboration with the newly established National Games and Play Working Group, outlining the obstacles confronting Australia's gaming sector. The report advocates for three primary reforms: a unified national definition of games, aligning game funding to 10% of public investment in film production, and the creation of a national agency named Games Australia. It notes that games currently receive a mere 0.5% of the national cultural budget, significantly less than the 3% allocated to film. Australia invests $0.42 per person in gaming, in contrast to $0.85 in New Zealand, $1.49 in Canada, and $2.43 in Germany. Notable case studies include Untitled Goose Game, which garnered $80,000 from VicScreen and earned $12.5 million, and Unpacking, which received $60,000 from Screen Queensland and generated over $18 million. The public consultation for the National Cultural Policy concluded on 24 May, and submissions are under review.

Key facts

  • Freeplay released a report with the National Games and Play Working Group
  • Games receive 0.5% of national cultural funding, 3% of film production funding
  • Australia invests $0.42 per person in games vs $0.85 in NZ, $1.49 in Canada, $2.43 in Germany
  • Three key changes: consistent definition, 10% film funding match, Games Australia agency
  • Untitled Goose Game: $80,000 funding, $12.5 million revenue
  • Unpacking: $60,000 funding, over $18 million revenue
  • Public consultation for National Cultural Policy ended 24 May
  • 82% of Australians play games; 10,000 creative workers in local industry

Entities

Artists

  • Travis Jordan

Institutions

  • Freeplay
  • National Games and Play Working Group
  • Games Australia
  • Australian Games Council
  • VicScreen
  • Screen Queensland
  • House House
  • Witch Beam
  • ArtsHub
  • ScreenHub

Locations

  • Australia
  • New Zealand
  • Canada
  • Germany
  • Victoria

Sources