Free SEO Guide for Artists: How to Find and Use Art Keywords

A comprehensive guide from Very Private Gallery offers free methods for artists to improve their website's search engine visibility through keyword research. The guide emphasizes that backlinks build authority but are hard to obtain initially. Keywords are crucial as 91% of search traffic goes to first-page results. Artists should ask themselves what makes their art unique and how their audience would describe it. The guide advises thinking outside the 'art box,' researching competitors, and avoiding generic terms like 'contemporary art.' It recommends understanding audience vocabulary based on social class and education. Building semantics involves using tools like Moz Keyword Explorer to find related terms with decent monthly search volume, such as 'chiaroscuro' (8,915 searches) or 'emphasis in art' (298 searches). For title optimization, Ubersuggest provides keyword ideas with volume, CPC, and SEO difficulty scores; new sites should target low-difficulty keywords. Alternative free tools include keywordfinder.dev and question-focused platforms AnswerThePublic and AlsoAsked, noting that 14.1% of queries are questions. Keywords should be used in URLs, image alt text, and headings. The guide warns against website platforms like Wix and Squarespace that control content, recommending WordPress instead. Finally, artists should link to others and create content beyond self-promotion to build authority.