Frankie Magazine Essay Decries Shrinkflation and 'Skimpflation' in Australian Groceries

In issue 134 of frankie magazine, a personal critique addresses the issue of shrinkflation prevalent in Australian supermarkets and takeaway coffee, highlighting how 'large' coffees are now served in what used to be medium cups, and $9 chip bags are mostly filled with air. Finder.com.au reports that 74% of Australians have observed shrinkflation, leading 40% to change brands. Notable examples include Cadbury chocolate blocks reduced from 250g to 180g and Vegemite jars from 400g to 380g. The article also touches on 'skimpflation,' where products are altered with less expensive ingredients. Additionally, brands have rebranded items, like Coles budget beef sausages now labeled as 'BBQ sausages.' The Australian government has enacted stricter unit pricing regulations and penalties for deceptive branding. This piece is part of a collaboration with UNiDays.