Four Unique Rolex Daytonas Fetch $49.5 Million at London Charity Auction
On Monday, a charity auction in London, led by Aurel Bacs of Phillips, saw a set of four distinctive gem-encrusted Rolex Daytona watches fetch a total of $49.5 million. The funds raised will aid charities founded by Rolex Testimonees Roger Federer and Leonardo DiCaprio. The Summer Daytona achieved $13.65 million, while the Fall version brought in $13.5 million, the Winter variant sold for $13.2 million, and the Spring edition garnered $9 million. Each seasonal watch boasts a vibrant design adorned with precious metals and gems, with Rolex affirming their uniqueness, making the Daytona its most exclusive model. Proceeds will support the Federer Foundation and Re:wild, which focus on children's education and ecosystem preservation.
Key facts
- Four unique Rolex Daytona watches sold for a total of $49.5 million at a charity auction in London on Monday night.
- Aurel Bacs of Phillips conducted the auction.
- Proceeds benefit charities established by Roger Federer and Leonardo DiCaprio.
- The Summer Daytona sold for $13.65 million, the highest price.
- The Fall Daytona sold for $13.5 million.
- The Winter Daytona sold for $13.2 million.
- The Spring Daytona sold for $9 million.
- Each watch is unique, confirmed by Rolex, and features gem-set designs.
- Paul Newman's Daytona fetched nearly $18 million at a Phillips auction in 2017.
- The Federer Foundation was founded in 2003 and supports early learning in Southern Africa and Switzerland.
- Re:wild, cofounded by Leonardo DiCaprio, protects and restores wild ecosystems.
Entities
Artists
- Aurel Bacs
- Roger Federer
- Leonardo DiCaprio
- Paul Newman
- Rachel Cormack
Institutions
- Rolex
- Phillips
- Federer Foundation
- Re:wild
- Robb Report
- HuffPost
- Concrete Playground
- Re:Wild
- Daytona International Speedway
- Galerie Magazine
Locations
- London
- United Kingdom
- Southern Africa
- Switzerland
- New York
- Australia