ARTFEED — Contemporary Art Intelligence

FIFA to Debut Halftime Show at World Cup Final, Sparking Debate

other · 2026-07-19

The FIFA World Cup final between Argentina and Spain on Sunday will feature the first-ever halftime show, a musical performance lasting 11 minutes. The event, curated by Coldplay's Chris Martin, will include Madonna, Shakira, BTS, Justin Bieber, and Sesame Street and Muppet characters. Traditionalist football fans criticize the move as an Americanization of the sport, arguing it disrupts the sacred pause. Concerns include potential damage to the MetLife Stadium pitch and extended halftime beyond the regulation 15 minutes. The only precedent is the 2024 Copa América halftime show, which lasted 7 minutes but extended halftime to 26 minutes. The Super Bowl halftime show tradition, dating back to the early 20th century with college marching bands, was revolutionized by Michael Jackson in 1993. Recent Super Bowl shows by Bad Bunny and Kendrick Lamar drew about 130 million viewers each.

Key facts

  • First halftime show at a FIFA World Cup final.
  • Performance scheduled for 11 minutes during the Argentina vs. Spain final.
  • Curated by Chris Martin of Coldplay.
  • Artists include Madonna, Shakira, BTS, Justin Bieber, Sesame Street and Muppet characters.
  • Traditionalist fans oppose the show as too American.
  • Concerns about pitch damage and extended halftime.
  • Regulation halftime is 15 minutes; 2024 Copa América show extended it to 26 minutes.
  • Super Bowl halftime show tradition began in early 1900s with college marching bands.
  • Michael Jackson's 1993 performance transformed the Super Bowl halftime show.
  • Recent Super Bowl shows by Bad Bunny and Kendrick Lamar had ~130 million viewers each.

Entities

Artists

Institutions

  • FIFA
  • NFL
  • Coldplay
  • BTS
  • Sesame Street
  • Muppets
  • Oorang Indians
  • MetLife Stadium
  • Le Monde

Locations

  • United States
  • Iowa
  • New Jersey
  • Spain
  • Argentina

Sources