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Ferrari Daytona SP3 Press Demonstrator Heads to RM Sotheby's London Auction With $13 Million Estimate

market-auction · 2026-10-14

On October 31, RM Sotheby's will auction a 2022 Ferrari Daytona SP3, which serves as Maranello's official press demonstrator, in London. This model, one of only 600 produced, is estimated to fetch between $10 million and $13 million. It showcases a striking Giallo Triplo Strato exterior, Rosso Ferrari leather interior, a detachable carbon-fiber hardtop, and carries a "Vettura Di Sviluppo" plaque. Featured in publications like Car and Driver, Road & Track, and Top Gear, it was purchased by a British collector in March 2025, having logged 2,948 miles. The SP3, equipped with a 6.5-liter V-12 engine generating 829 hp, commemorates Ferrari's victory at the 1967 24 Hours of Daytona and initially launched at $2.2 million.

Key facts

  • The 2022 Ferrari Daytona SP3 will be auctioned by RM Sotheby's at the London Auction on October 31
  • RM Sotheby's estimates the car's value between $10 million and $13 million
  • The car is one of 600 examples built and left the line in June 2022
  • It was Ferrari's official press demonstrator, reviewed by Car and Driver, Road & Track, Motor Sport, Robb Report, and Top Gear
  • It has 2,948 miles on the odometer and was acquired by a secretive British collector in March 2025
  • Its 6.5-liter V-12 produces 829 hp, enabling zero to 62 mph in 2.85 seconds and a 211 mph top speed
  • The SP3 was the third model in Ferrari's invitation-only Icona series and reportedly launched with a $2.2 million price tag
  • A yellow SP3 with 227 miles sold for $17.825 million during this past Monterey Car Week

Entities

Artists

Institutions

  • Ferrari
  • RM Sotheby's
  • Car and Driver
  • Road & Track
  • Motor Sport
  • Robb Report
  • Top Gear
  • H.R. Owen
  • Ford
  • Sunreef
  • Delta
  • Alpine

Locations

  • Maranello
  • Italy
  • Belgium
  • London
  • United Kingdom
  • Monterey
  • United States
  • Le Mans
  • France
  • Daytona

Sources