Fausto Magazine Revives Print Cycling Culture with Tour de France Partnership

In March 2025, Fausto Partners, LLC was established by Brad Roe, Tim Schamber, and Adam Reek, introducing Fausto, a cycling publication focused on print. Prior to this, the trio produced 111 editions of Peloton, which was later acquired by Outside Media. Annually, Fausto releases five magazines, each comprising 148 pages, along with a 48-page newspaper, highlighting cycling through its connection to sport, travel, and culture. Since its launch, Fausto has collaborated with the Tour de France. The magazine, named after the iconic cyclist Fausto Coppi, embraces the motto "analog at its best" and the tagline "Fun Is Beautiful." Roe serves as editor-in-chief, Schamber as creative director, and they have released nine issues. Additionally, Fausto obtained North American rights to the Tour de France Guide, confident in the resurgence of print media.