ARTFEED — Contemporary Art Intelligence

Fashion's Enduring Rabbit Motif: Runway History from Westwood to Contemporary Designers

opinion-review · 2026-04-02

Fashion designers have consistently incorporated rabbit imagery and motifs into their collections over decades, with notable examples spanning from the 1990s to future presentations. The trend connects to seasonal celebrations like Easter and cultural moments such as the Year of the Rabbit in 2023. Key instances include Vivienne Westwood's fall 1995 ready-to-wear collection, Marc Jacobs' design for Louis Vuitton in fall 2009 featuring a flirtatious headdress later worn by Madonna at the Met Gala, and Stella McCartney's fall 2020 runway which included a costumed rabbit. Model Hoyeon Jung appeared as a bunny character at both Moschino's spring 2018 menswear show under Jeremy Scott and Schiaparelli's fall 2018 couture presentation. Francesco Risso, former creative director of Marni, personally appeared as a tall hare in the brand's fall 2020 show. Recent and upcoming collections continue this theme, with designers like S.S. Daley in London, Ambush in Tokyo, and others such as Thom Browne, Comme des Garçons, Undercover, and Prada having featured rabbit elements in various seasons. The trend demonstrates fashion's playful engagement with animal symbolism and recurring cultural references.

Key facts

  • Rabbit motifs have appeared in fashion collections from 1995 to future 2026 presentations.
  • Vivienne Westwood included rabbit elements in her fall 1995 ready-to-wear line.
  • Marc Jacobs designed a rabbit-inspired headdress for Louis Vuitton's fall 2009 collection, worn by Madonna.
  • Stella McCartney featured a costumed rabbit in her fall 2020 runway show.
  • Model Hoyeon Jung portrayed a bunny at Moschino spring 2018 and Schiaparelli fall 2018 shows.
  • Francesco Risso appeared as a hare in Marni's fall 2020 presentation.
  • The Year of the Rabbit in 2023 saw increased references from brands like S.S. Daley and Ambush.
  • Designers across cities including London, Tokyo, Paris, and Milan have utilized rabbit themes.

Entities

Artists

Institutions

  • Louis Vuitton
  • Moschino
  • Schiaparelli
  • Marni
  • S.S. Daley
  • Ambush
  • Thom Browne
  • Comme des Garçons
  • Undercover
  • Prada
  • Gucci
  • A.F. Vandevorst
  • Rick Owens
  • GCDS
  • Maison Margiela
  • Doublet
  • Bora Aksu
  • Walter Van Beirendonck
  • 3.1 Phillip Lim
  • Kenzo
  • Ashley Williams

Locations

  • London
  • Tokyo
  • Paris
  • Milan

Sources