Fashion Reconsiders 'Commercial' as Creative Constraint
Fashion houses are re-evaluating the word "commercial," which until recently served as shorthand for bland. The term is now being deployed as a creative constraint, according to Vogue. The goal is to build viable runway collections that satisfy insiders while delivering strong return on investment.
Key facts
- "Commercial" was until recently shorthand for bland in fashion.
- Fashion houses are now re-appraising the term.
- The term is being used as a creative constraint.
- The aim is to build viable runway collections.
- Collections should excite insiders.
- Collections should generate strong return on investment.
- The shift is reported by Vogue.
- The change is described as recent.
Entities
Institutions
- Vogue