ARTFEED — Contemporary Art Intelligence

Fashion Houses Embrace Distressed and Worn Aesthetics in Recent Collections

opinion-review · 2026-03-26

Recent discussions sparked by a viral photo of Chinese actress Zhang Jingyi carrying a plastic bag led to inquiries about a Balenciaga trash bag, which exists as a leather accessory from the fall 2022 collection designed by Demna, retailing for $2,100. This trend includes Prada's fall 2026 menswear show in Milan, featuring deliberately stained shirts by Miuccia Prada and Raf Simons, and extends to other brands like Gucci, Chanel, and Helmut Lang, which have presented distressed items over the years. The phenomenon aims to challenge conventional perfection in fashion, making pieces appear lived-in and authentic, though it raises questions about wearability and high costs.

Key facts

  • Balenciaga introduced leather bags resembling trash bags in fall 2022 under designer Demna.
  • Prada showcased stained dress shirts at its fall 2026 menswear show in Milan.
  • Gucci released dirtied sneakers in resort 2018, and Chanel offered graffitied bags in spring 2014.
  • Helmut Lang presented paint-splattered jeans in spring 1998, influencing later designs.
  • The trend reflects a broader fashion movement to make high-end items appear less pristine and more real.

Entities

Artists

Institutions

  • Balenciaga
  • Gucci
  • Prada
  • Chanel
  • Golden Goose
  • Coach
  • Givenchy
  • Acne Studios
  • Diesel

Locations

  • Beijing
  • Milan

Sources