Fashion Highlights from the 2026 U.S. Open: Serena Williams, Osaka, and More
The 2026 U.S. Open, taking place in Queens, NYC, combines elite tennis with fashion flair. Serena Williams made her comeback, teaming up with Carlos Alcaraz in coordinated royal purple Nike outfits. During his match against Roman Safiullin, Alcaraz showcased unreleased Travis Scott x Nike sneakers. Roger Federer participated in an exhibition match against Lorenzo Musetti and introduced a limited-edition shoe, On's The Roger, ahead of his induction into the International Tennis Hall of Fame. Aryna Sabalenka dazzled in an orange Nike dress paired with a custom 127-carat gold necklace, while Venus Williams wore a stylish gray, white, and fuchsia poncho. Novak Djokovic represented his Lacoste collection, and Taylor Townsend sported a custom red dress, with Sara Bejlek and Qinwen Zheng displaying their unique styles. Naomi Osaka arrived in a custom Who Decides War ensemble.
Key facts
- 2026 U.S. Open began in Queens, New York City.
- Serena Williams returned to doubles with Carlos Alcaraz, wearing matching royal purple and black Nike kits.
- Carlos Alcaraz debuted unreleased Travis Scott x Nike Zoom Vapor 12 Tennis HC sneakers, first tennis collab for Cactus Jack.
- Roger Federer played exhibition match against Lorenzo Musetti at Arthur Ashe Stadium and launched limited-edition On's The Roger shoe.
- Federer was inducted into International Tennis Hall of Fame in Rhode Island.
- Aryna Sabalenka wore orange mesh-paneled Nike dress and custom 127-carat gold necklace by Material Good.
- Venus Williams wore gray, white, and fuchsia pleated poncho over white Lacoste dress.
- Naomi Osaka wore custom Who Decides War outfit.
- Taylor Townsend wore custom red corset-style dress by Anthony Lattimore.
- Iva Jovic and Alexandra Eala played during Fan Week with distinct Nike and adidas outfits.
Entities
Artists
- Serena Williams
- Carlos Alcaraz
- Roger Federer
- Lorenzo Musetti
- Aryna Sabalenka
- Naomi Osaka
- Coco Gauff
- Venus Williams
- Taylor Fritz
- Novak Djokovic
- Taylor Townsend
- Sara Bejlek
- Qinwen Zheng
- Iva Jovic
- Alexandra Eala
- Roman Safiullin
- Sofia Kenin
- Osorio
- Mariano Navone
- Maja Chwalinska
- Cristina Bucsa
- Kristina Liutova
- Travis Scott
- Anthony Lattimore
- J. Bolin
- Hana Yagi
- Kaia Gerber
- Homer Gere
- Vera Wang
- Tory Burch
- Huma Abedin
- Vanessa Nadal
- Lin-Manuel Miranda
- Gayle King
Institutions
- Nike
- Lacoste
- On
- Gucci
- Boss
- New Balance
- Miu Miu
- adidas
- Cactus Jack
- Material Good
- International Tennis Hall of Fame
- Vogue
Locations
- Queens
- New York City
- United States
- Arthur Ashe Stadium
- Rhode Island
- Flushing Meadows
- Wimbledon
- London
- China
Sources
- Vogue Arts —
- Vogue Arts —