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Estée Lauder Updates Iconic Double Wear Foundation with 2026 Reformulation

publication · 2026-03-31

Estée Lauder has introduced a reformulated version of its Double Wear Stay-in-Place Longwear Matte Foundation in 2026. The original product, launched in 1997, became an industry standard for long-lasting coverage with a natural matte finish, earning acclaim from celebrities like Karlie Kloss and Keke Palmer. The new formula maintains core qualities like oil resistance and transfer-proof wear while incorporating modern improvements. Key updates include a lighter, more buildable texture, enhanced skin benefits with ingredients like glycerin, hyaluronic acid, niacinamide, and brown algae extract, and an expanded shade range of 70 options across various undertones. The brand describes the update as an evolution rather than a reinvention, aiming to serve existing loyal customers while attracting a broader audience. Vogue beauty writers tested the foundation, noting its longevity and improved comfort compared to the original. Application recommendations involve a three-step process of shaking, dotting, and blending, with the bottle designed without a pump for sustainability. The foundation claims up to 36 hours of wear with medium-to-full, customizable coverage.

Key facts

  • Estée Lauder released a reformulated Double Wear Stay-in-Place Longwear Matte Foundation in 2026
  • The original foundation launched in 1997 and set standards for long-wear makeup
  • Celebrities like Karlie Kloss and Keke Palmer have endorsed the product
  • The new formula features a lighter, buildable texture and modern matte finish
  • Key ingredients include glycerin, hyaluronic acid, niacinamide, and brown algae extract
  • Shade range expanded from 55 to 70 options across various undertones
  • Vogue writers tested the foundation, praising its longevity and improved comfort
  • Application involves a three-step process: shake, dot, and blend

Entities

Institutions

  • Estée Lauder
  • Vogue

Sources