Essential Parfums Launches Ambre Latte by Jordi Fernández
Essential Parfums, founded by Géraldine Archambault, hosted an immersive olfactory event in an undisclosed location to launch its new fragrance 'Ambre Latte' by Jordi Fernández. Archambault emphasized the brand's focus on perfumers as artists, with each creating only one scent to preserve individuality. She noted that there are fewer perfumers active today than astronauts. The brand prioritizes sustainability through refillable flacons, recycled glass, reduced plastic packaging, and responsible sourcing of raw materials like vanilla from Madagascar, Haitian vetiver, and neroli from Tunisia. Archambault stated that AI cannot replace the human nose in fragrance creation. The event included a lunch inspired by fragrance notes and personalized fragrance selection. Archambault confirmed the brand is unisex and genderless. Photography by Jeremy Moeller.
Key facts
- Essential Parfums launched 'Ambre Latte' by Jordi Fernández.
- Founder Géraldine Archambault guided the event personally.
- Each perfumer creates only one scent for the brand.
- Archambault stated there are fewer perfumers than astronauts.
- The brand uses sustainable practices: refillable flacons, recycled glass, reduced plastic.
- Raw materials include vanilla from Madagascar, Haitian vetiver, and neroli from Tunisia.
- Archambault said AI cannot replace the human nose in fragrance creation.
- The brand is unisex and genderless.
Entities
Artists
- Jordi Fernández
- Géraldine Archambault
- Quentin Bisch
- Nathalie Lorson
- Dominique Ropion
- Jeremy Moeller
Institutions
- Essential Parfums
- SLEEK
Locations
- Madagascar
- Haiti
- Tunisia