Emerging Art Collectors Embrace Digital Platforms and Diverse Mediums
A recent Art Basel & UBS report indicates that younger art collectors are increasingly comfortable discovering and purchasing art through online platforms and social media, often without viewing works in person. These collectors tend to buy more frequently across various mediums, including painting, photography, sculpture, and digital art, with a focus on emerging artists and personal resonance rather than prestige. This shift is expanding the art market, particularly benefiting the mid-market segment, and encouraging artists to communicate clearly and build trust through digital visibility.
Key facts
- Younger collectors use digital platforms as primary discovery tools
- They purchase art across diverse mediums and favor emerging artists
- Spending habits involve frequent, smaller purchases in the mid-market
Entities
Institutions
- Art Basel
- UBS
- Singulart