Dunkin' and L.L. Bean Launch First-Ever Co-Branded Merchandise Collection for Fall
On Monday, Dunkin' and L.L. Bean unveiled their inaugural merchandise partnership, showcasing a co-branded canvas tote and sweater. These items will be available starting at 10 a.m. ET on Sept. 29, coinciding with National Coffee Day, at LLBean.com/dunkin. The collection features a Birdseye Sweater priced at $79.95 and a Boat and Tote for $59.95, both designed in Dunkin's signature colors. Additionally, a limited-edition Coffee Tote will retail for $24.95, accessible through DunkinRunsonMerch.com and select Dunkin' outlets in Maine. Revenue will be shared between the companies without any monetary exchange. Events to celebrate the launch include a Dunkin' x L.L. Bean Cup Sleeve on Sept. 22 and a gathering in Boston on Sept. 27. Dunkin' operates over 14,200 locations, while L.L. Bean has more than 70 stores.
Key facts
- Dunkin' and L.L. Bean announced their first-ever merchandise collaboration on Monday
- The collection launches Sept. 29, National Coffee Day, exclusively at LLBean.com/dunkin from 10 a.m. ET
- The Birdseye Sweater costs $79.95 and the Boat and Tote costs $59.95
- A limited-edition L.L. Bean Coffee Tote at $24.95 sells on DunkinRunsonMerch.com and at select Maine Dunkin' locations
- The deal is a straight revenue split with no payment between the parties, per the Boston Globe
- Free Dunkin' x L.L. Bean Birdseye Sweater Cup Sleeves are offered with coffee on Sept. 22 while supplies last
- L.L. Bean's Seaport store in Boston hosts an early-access event Sept. 27 from 10 a.m. to 1 p.m.
- The Bootmobile travels from Maine to Boston with Dunkin' pit stops between Sept. 21 and Sept. 29
- Dunkin' Rewards members get a free medium hot or iced coffee with any purchase on National Coffee Day via the app
- Dunkin' was founded in 1950 and operates more than 14,200 restaurants in nearly 40 global markets
- L.L. Bean was founded in 1912 and runs more than 70 stores across 20 U.S. states
Entities
Artists
- Jill Nelson
- Nick Wilkoff
- Alix Earle
Institutions
- Dunkin'
- L.L. Bean
- Stoney Clover Lane
- Netflix
- Boston Globe
Locations
- Maine
- United States
- Boston
- Massachusetts
Sources
- Quartz —