ARTFEED — Contemporary Art Intelligence

Disco-Inspired Branding for DJ Filguz by Pedro Faria, Jean Rosa, and Leandro Santana

other · 2026-07-15

Pedro Faria, Jean Rosa, and Leandro Santana created a disco-inspired visual identity for DJ Filguz. The system uses high-contrast shapes, bold layouts, and a color palette of deep blue, warm orange, and cream. Strong sans-serif typography pairs with playful illustrations of dancers and music. The design rejects minimalism in favor of a tactile, print-like aesthetic that works across digital screens and physical merchandise. Assets include custom patches, branded shirts, and textured stickers. The illustrations are organic and loose, reflecting the free-flowing nature of house music. Each graphic functions as a standalone sticker or repeating pattern, ensuring brand recognition across diverse mediums. The retro disco cues connect the current electronic scene with historical music roots.

Key facts

  • Pedro Faria, Jean Rosa, and Leandro Santana designed the branding.
  • The branding is disco-inspired for DJ Filguz.
  • Color palette: deep blue, warm orange, cream.
  • Typography: strong, blocky sans-serif.
  • Includes custom patches, shirts, and stickers.
  • Print-like aesthetic for digital and physical use.
  • Illustrations are organic and loose.
  • Retro disco cues link to historical music roots.

Entities

Artists

  • Pedro Faria
  • Jean Rosa
  • Leandro Santana
  • DJ Filguz

Sources