Diego Limberti on Creativity, Imperfection, and Restlessness

Diego Limberti, Chief Design Officer at Droga5 São Paulo, reflects on creativity, imperfection, and personal growth in an interview. He values doing things he doesn't know how to do, like cooking without a recipe, and finds joy in exploring the world with his three-year-old son. His first creative memory is scribbling on everything as a child. He regrets spending too much time trying to be a creative he wasn't, doing 90% of what he hated. To overcome heartbreak, he works on non-commercial projects like painting and escapes to nature. He is moved by imperfections and unique people. He gets bored quickly after accomplishments and believes in an afterlife that is unprecedented. He hates his own restlessness but loves his ability to solve problems under tension. His favorite meal is anything cooked with friends, with improvisation and conversation taking over.