Designer Reflects on Smithsonian Poster Series Amid 'Inaccurate Information' Sign Order
In July, the Trump administration ordered signs to be placed outside Smithsonian museums warning visitors that exhibitions might contain 'inaccurate information,' reigniting debates over who controls historical narratives. In response, MiresBall partner and creative director Scott Mires (implied) reflects on his team's 2012 design work for the Smithsonian traveling exhibition 'Bittersweet Harvest: The Bracero Program, 1942–1964.' The exhibition addressed the Bracero Program, a WWII-era guest worker initiative that brought millions of Mexican laborers to the U.S., shaping Mexican American communities while exposing workers to exploitation, including pesticide spraying. MiresBall designed a national poster series to bring the exhibition to schools, libraries, and community centers. The design process involved prioritizing text over photography, drawing inspiration from traditional Mexican woven blankets, and alternating English and Spanish lead languages across six posters to avoid linguistic hierarchy. Mires emphasizes that design should not neutralize complex stories but rather create space for audiences to engage with contradictions. He criticizes the 'inaccurate information' signs as coded signals reinforcing existing beliefs, noting that even the Smithsonian's trusted brand is not immune to political polarization. The exhibition ran from 2010 to 2017, and Mires sees its themes as prescient to current debates over immigration and historical representation.
Key facts
- In July, the Trump administration ordered signs warning of 'inaccurate information' at Smithsonian museums.
- MiresBall, where Scott Mires is partner and creative director, designed a poster series for the Smithsonian's 'Bittersweet Harvest: The Bracero Program, 1942–1964' exhibition in 2012.
- The Bracero Program was a WWII-era guest worker program allowing Mexican workers to legally enter the U.S. for agricultural and railroad labor.
- Workers faced exploitation, including being sprayed with pesticides.
- The poster series was designed for national travel to schools, libraries, museums, and community centers.
- Design decisions included foregrounding text, using motifs from Mexican woven blankets, and alternating English and Spanish lead languages.
- The exhibition ran from 2010 to 2017.
- Mires argues that design should preserve complexity rather than simplify contested histories.
Entities
Artists
- Scott Mires
Institutions
- Smithsonian
- MiresBall
- DesignObserver
Locations
- United States
- Mexico