ARTFEED — Contemporary Art Intelligence

Design Observer Column Argues Curiosity Must Become an Intentional Observation Practice

opinion-review · 2026-10-12

In a recent Design Juice column for Design Observer, deputy editor Rachel Paese discusses the significance of transforming personal curiosity into observational skills, drawing insights from interviews with four design professionals. Jennifer Jerde from Elixir Design stresses the necessity of grasping clients' deeper thoughts. Sunday Club's Ira Blossom recommends prioritizing problems rather than solutions; his wife has successfully packaged over 50,000 units of their product launch. Guillermo Flores Pacheco engages in mental research at coffee shops, while John Ball reflects on his four-decade-long career, promoting empathy through varied experiences. Paese wraps up by noting that intentional practice demands both discipline and curiosity. The column also mentions Jeff Koons' forthcoming auction at Christie's, the National Gallery's Renoir exhibit, and Apple’s new CEO John Ternus' design responsibilities.

Key facts

  • Design Observer deputy editor Rachel Paese published the column You need an observation practice in the Design Juice series
  • Jennifer Jerde founded the San Francisco studio Elixir Design, which has been operating for 34 years
  • Ira Blossom founded the games-only analog newspaper Sunday Club and works as a senior UX research manager at Google
  • Sunday Club's launch led to more than 50,000 copies being packaged by Blossom's wife
  • Guillermo Flores Pacheco has worked for clients including Adobe, Apple, Nike, Sephora, and Marc Jacobs
  • John Ball has had a 40-year design career and advocates consuming information outside the design field
  • Jeff Koons will sell art from his private collection at Christie's in November, expected to fetch over $100 million
  • The Renoir and Love exhibition is at the National Gallery in London, reviewed by critic Waldemar Januszczak

Entities

Artists

  • Rachel Paese
  • Jennifer Jerde
  • Ira Blossom
  • Guillermo Flores Pacheco
  • John Ball
  • Ellen McGirt
  • Jeff Koons
  • Pablo Picasso
  • Pierre-Auguste Renoir
  • Waldemar Januszczak
  • Ming Chen
  • Alex Rotter
  • Sam Altman
  • Rafael Batista
  • John Ternus
  • Tim Cook
  • Chris Hyams
  • Erika James
  • Grace Yun

Institutions

  • Design Observer
  • The Observatory
  • Elixir Design
  • Google
  • Sunday Club
  • Adobe
  • Apple
  • Nike
  • Sephora
  • Marc Jacobs
  • Christie's
  • National Gallery
  • The Times
  • The Guardian
  • Politico
  • NPR
  • The Wall Street Journal
  • Bloomberg
  • Artnet
  • United Nations
  • UNEP
  • AUX Architecture
  • Aspen Institute
  • Design of Business | Business of Design
  • Draw the Line
  • Substack
  • YouTube
  • Instagram
  • LinkedIn
  • TikTok
  • Providence
  • Earthjustice
  • University of Louisville
  • Design Employment Network

Locations

  • San Francisco
  • United States
  • London
  • United Kingdom
  • Los Angeles
  • Louisiana
  • Siberia
  • Irkutsk
  • Russia
  • Renton
  • Washington
  • Washington, DC
  • Louisville
  • Kentucky
  • Shanghai
  • China

Sources