Debra Keirce Advocates Long-Term Customer Service for Artists in FASO Newsletter

In the newsletter The FASO Way, artist Debra Keirce highlights the importance of outstanding customer service for artists' achievements. She outlines eight strategies to cultivate testimonials and loyal collectors: effective communication, clear invoicing, thoughtful packaging, satisfaction guarantees, resolving issues, adding creative elements, storytelling, and making strategic connections. Keirce suggests viewing each sale as distinct and maintaining a long-term outlook, akin to Amazon's focus on customers. She permits clients to make payments over time, provides a full money-back guarantee, and seldom asks for upfront deposits. Her packaging features melting wax, a metal stamp, handwritten notes, and coasters. Keirce stresses the need for timely communication, cost transparency, and swift issue resolution. This article is part of her ongoing series in The FASO Way, published by FASO.