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Danielle Puceta Named Chief Digital Officer at Emerald Holding

institutional · 2026-08-26

Emerald Holding, Inc. (NYSE: EEX), recognized as the largest B2B event organizer in the U.S., has announced the immediate appointment of Danielle Puceta as its inaugural Chief Digital Officer (CDO). In this newly established position, Puceta will spearhead the company's digital initiatives and business transformation, with an emphasis on enhancing Event Tech platforms, driving lead-generation efforts, and incorporating AI to boost productivity and improve customer experiences. She will also maintain her role as General Manager of Elastic Suite, Emerald's B2B ecommerce platform, where she aims to grow the business and refine its strategic goals. Hervé Sedky, President and CEO, commended Puceta's extensive expertise in digital strategy and product innovation. Puceta joined Emerald in 2021 and has over 15 years of experience, including significant roles at Freeman and American Express Meetings & Events. This appointment highlights Emerald's dedication to digital advancement and continuous B2B engagement.

Key facts

  • Danielle Puceta appointed Chief Digital Officer at Emerald Holding, effective immediately.
  • Newly created role to spearhead digital strategy and business transformation.
  • Puceta will oversee Event Tech platforms, lead-generation, and AI integration.
  • She remains General Manager of Elastic Suite, Emerald's B2B ecommerce platform.
  • Hervé Sedky, President and CEO, praised her expertise and leadership.
  • Puceta joined Emerald in 2021 as SVP of Corporate Strategy & Xcelerator.
  • Previously held senior roles at Freeman and American Express Meetings & Events.
  • Emerald is the largest U.S.-based B2B event organizer.

Entities

Institutions

  • Emerald Holding, Inc.
  • NYSE
  • Elastic Suite
  • Freeman
  • American Express Meetings & Events

Locations

  • New York
  • United States
  • China
  • Japan
  • Korea

Sources