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Critique of Joan Fontcuberta's AI Photography Theory Sparks Debate on Image Authenticity

opinion-review · 2026-04-13

A significant critique takes issue with the assertions made by Spanish conceptual artist Joan Fontcuberta in his book 'Immagini Latenti,' published in March 2023, regarding algorithmic photography. Fontcuberta discusses AI-generated images, proposing a transitional phase for photography. He cites Boris Eldagsen’s AI creation 'The Electrician,' which won the Sony World Photography Award 2023, and Miles Astray’s photograph that triumphed in an AI category at the 1839 Awards 2024. Detractors maintain that photography is about capturing real light, contrasting it with AI's reliance on statistical data. Fontcuberta introduces terms like 'promptography' and likens it to the shift from analog to digital. Critics warn that merging these forms could dilute photography's role as a documentary tool in democratic societies. Both Eldagsen and Astray were involved in 'RIVALS – Photography vs. Promptography' in Berlin in March 2025.

Key facts

  • Joan Fontcuberta published 'Immagini Latenti' in Italy in March.
  • The book discusses AI and photography, referencing Boris Eldagsen's Sony World Photography Award 2023 win.
  • Miles Astray won an AI image award in 2024 with a photograph.
  • Fontcuberta uses a lemon tree metaphor to describe photography's hybrid nature.
  • Critics argue AI images differ from photographs in process and documentary authority.
  • Eldagsen and Astray exhibited in 'RIVALS – Photography vs. Promptography' in Berlin in March 2025.
  • Fontcuberta suggests terms like 'promptography' but downplays naming importance.
  • The debate highlights issues with competition validation systems and image credibility.

Entities

Artists

Institutions

  • Sony World Photography Awards
  • 1839 Award
  • Color Photography Awards
  • World Press Photo
  • European Month of Photography Berlin
  • Gallery Guelman und Unbekannt
  • Microsoft

Locations

  • Italy
  • Spain
  • Berlin
  • Germany
  • Canada
  • Latin America
  • Switzerland

Sources