CRAIONS Research Warns AI Could Repeat Digital Era's Value Capture of Culture
According to ArtsJournal's diacritical, a significant transformation is underway with AI, echoing the changes brought by the digital revolution 25 years ago in how culture is discovered and valued. The analysis suggests that the true shift during the internet age was the focus on attention, now termed "content," rather than the work itself. This shift has diminished the role of traditional gatekeepers as traffic has overtaken intrinsic value. With AI producing extensive content, concerns arise regarding findability and the movement of value. Research from CRAIONS indicates that the current environment is influenced by licensing agreements between media organizations and AI companies, raising doubts about whether the cultural sector has learned from previous lessons on value capture.
Key facts
- The analysis was published on ArtsJournal's diacritical blog
- It argues the digital revolution's deeper effect was relocating cultural value from artworks to audience attention
- Big Tech adopted traffic as the metric to justify large valuations, rebranding culture as "content"
- SEO emerged to game traffic algorithms rather than reward quality
- Deezer reports 90,000 AI-generated tracks uploaded daily, more than human artists submit
- AI can generate synthetic audiences as well as synthetic content, warping both sides of the marketplace
- CRAIONS has spent two years tracking AI and creative industries
- New AI rules are being set mainly through licensing deals between consolidated media companies and AI firms
Entities
Artists
- Tyli Jura
Institutions
- ArtsJournal
- diacritical
- CRAIONS
- Deezer
- Napster
- Frick
- Silicon Valley
- Big Tech
- Pixabay
Locations
- Silicon Valley
- United States