Counter-Print's New Book 'Merch: We Love Our Customers' Argues Merchandise Is Making a Comeback
Counter-Print, established in 2008 by Céline Leterme and Jon Dowling, has launched a new book titled 'Merch: We Love Our Customers.' This 200-page work dives into how merchandise plays a crucial role in marketing. It features collaborations like Hey Studio's effort with Casa ñidro, which turned their retro branding into tote bags and staff tees. Also included is Jens Nilsson's striking design for Dirty Vegan, showcasing neon signs and 'Dirt Bag' paper bags. The book highlights Angel & Anchor's design for the 2023 World AeroPress Championship in Melbourne, focusing on nostalgic merch. Priced at £25, the first 100 copies come with free bookmarks and badges, and Counter-Print is also selling branded merchandise.
Key facts
- Counter-Print released a new book titled 'Merch: We Love Our Customers'.
- The book argues that merchandise is making a comeback as a powerful marketing tool.
- Counter-Print was founded in 2008 by Céline Leterme and Jon Dowling.
- The book is over 200 pages and features projects by brands and agencies.
- Featured projects include Hey Studio's work for Casa ñidro and Jens Nilsson's design for Dirty Vegan.
- Angel & Anchor designed merch for the 2023 World AeroPress Championship in Melbourne.
- The book's cover can be customized with options like a shirt, balloon, umbrella, pencil, or basketball.
- The book costs £25, and the first 100 copies include free bookmarks and badges.
Entities
Artists
- Céline Leterme
- Jon Dowling
- Jens Nilsson
- Veronica (Hey Studio)
- Yinka Illori
Institutions
- Counter-Print
- Hey Studio
- Casa ñidro
- Dirty Vegan
- Angel & Anchor
- World AeroPress Championship
- Creative Boom
Locations
- Melbourne
- Australia
- Berlin
- Germany
- Sweden