Cinecittà Plans Affordable Rates to Lure Italian Cinema Back to Its Studios
During the Venice Film Festival, Manuela Cacciamani, the CEO of Cinecittà, revealed a plan aimed at enhancing accessibility for Italian productions with limited budgets by the end of 2026. This initiative, spurred by producer Benedetto Habib's worries regarding expenses, features a dual pricing model: larger venues for high-budget international films and lower rates for medium to large productions as well as debut projects. Additionally, Cinecittà will provide pre-production assistance and bundled packages. Following an expansion funded by PNRR that introduced 25 new sound stages, the strategy targets €51.9 million in revenue by 2029. Rai Fiction's Maria Pia Ammirati mentioned that Sandokan requires Cinecittà's facilities. Cacciamani described the Venice discussion as a potential 'day zero of change.'
Key facts
- Cinecittà CEO Manuela Cacciamani announced a commercial proposal at the Venice Film Festival to make the studios more accessible to Italian productions with smaller budgets.
- The proposal is expected by the end of 2026.
- Producer Benedetto Habib of Indiana Production said 'Cinecittà is too expensive' for many Italian productions.
- The plan includes reduced tariffs for historic theaters and package deals for pre-production, sound stages, set reconstructions, post-production, and technical services.
- Cinecittà's expansion, funded by PNRR, added 25 new sound stages, increasing production capacity by 60%.
- Cinecittà's industrial plan targets €51.9 million in revenues by 2029, nearly double the 2024 figure.
- Maria Pia Ammirati, director of Rai Fiction, cited the series Sandokan as an example of a production needing Cinecittà's resources.
- Cacciamani called the Venice panel the possible 'day zero of a change'.
Entities
Artists
- Manuela Cacciamani
- Benedetto Habib
- Maria Pia Ammirati
Institutions
- Cinecittà
- Indiana Production
- Rai Fiction
- Venice Film Festival
Locations
- Rome
- Italy
- Venice