Chopard Unveils Happy Diamonds Campaign with Bella Hadid and Liu Wen During New York Fashion Week

Chopard has launched a new campaign for its Happy Diamonds collection, marking the 50th anniversary of the line. The campaign features supermodels Bella Hadid and Liu Wen and was shot by photographer Greg Williams and director Manu Cossu. The images and video showcase new pieces that draw from Chopard's archives, including the 'Happy Sport The First' watch and Happy Diamonds pendant necklaces with three diamonds in 18-karat white, rose, or yellow gold. The release coincides with New York Fashion Week, and Chopard will host a party for Hadid and Wen tonight to celebrate. In an exclusive interview with Vogue, Hadid discussed her personal connection to the collection, recalling her mother's Chopard necklace with three Happy Diamonds and a bracelet gifted by Caroline Scheufele. She also shared her collecting interests, which include raw gold, Egyptian coin bags, concho belts, and rubies, as well as her recent foray into watches. Hadid described the campaign shoot as energetic, praising the team, including movement coach Stephen Galloway, and noted that the vibe was more about energy than specific Hollywood references. She mentioned her fashion wishlist for fall, featuring layering, lace, brown hues, and a possible return of Doc Martens. Hadid also touched on her upcoming projects, including her beauty brand Orabella and potential acting returns, expressing a desire to focus on her companies. The interview has been edited and condensed for clarity.