ARTFEED — Contemporary Art Intelligence

Chinese AI start-up Fysics AI launches physics-based world model Fysiverse

ai-technology · 2026-06-25

Shanghai-based Fysics AI, founded by former Nvidia senior manager Zhang Lihua, has launched Fysiverse, a 'new-generation physics-based world model that adheres to real-world physical laws.' The model embeds physical laws directly into its code, departing from data-driven approaches used by OpenAI and Meta. Fysics AI claims Fysiverse addresses issues like 'physical illusions, reasoning failures, and breakdowns in non-standard scenarios' common in current world models. The world model sector, used for content creation and training robots or self-driving technology, is dominated by three paradigms: data-driven (like OpenAI), self-supervised learning (like Meta's V-JEPA), and 3D modelling. Fysiverse represents a new paradigm bypassing these established road maps.

Key facts

  • Fysics AI is based in Shanghai.
  • Fysiverse was announced on WeChat on Wednesday.
  • Zhang Lihua is a former Nvidia senior manager.
  • Fysiverse embeds real-world physical laws into its code.
  • The model aims to solve physical illusions and reasoning failures.
  • OpenAI and Meta use data-driven and self-supervised approaches.
  • Meta's V-JEPA uses a self-supervised learning approach.
  • The world model sector has three major paradigms.

Entities

Institutions

  • Fysics AI
  • Nvidia
  • OpenAI
  • Meta Platforms
  • WeChat

Locations

  • Shanghai
  • China

Sources