Charles Jeffrey Loverboy Spring 2027 Menswear Lookbook and Film
Charles Jeffrey presented his Spring 2027 menswear collection for Loverboy via a lookbook and short film titled 'Aeolian Afternoon,' bypassing a traditional runway show. The brand faced challenges after being caught up in the sale of Tomorrow Ltd., which bought a stake in 2021, but Jeffrey used the time to refine the clothes and audit his business. The collection was inspired by 10 couture looks he designed as a self-imposed creative challenge, featuring Vionnet-inspired draping, Vivienne Westwood-worthy tailoring, Chanel-inspired denim jackets, and gender-agnostic subversions of masculine elements. The mini couture line, 'No Wave Couture,' references the '70s New York avant-garde music movement. Jeffrey plans to lean into celebrity dressing, with Harry Styles wearing his designs at Wembley Stadium. The lookbook and film parody a British daytime TV show set in a post-apocalyptic future, with gonzo layering and DIY styling. Jeffrey described the collection as a protest and a return to Loverboy's anarchic spirit, stating, 'For weirdos, by weirdos.'
Key facts
- Charles Jeffrey presented Spring 2027 menswear via lookbook and short film, not a runway show.
- Loverboy brand was affected by the sale of Tomorrow Ltd., which bought a stake in 2021.
- Jeffrey created 10 couture looks as a creative challenge, titled 'No Wave Couture.'
- The couture looks include Vionnet-inspired draping, Westwood-style tailoring, and Chanel-inspired denim jackets.
- Harry Styles wore Jeffrey's designs to play Wembley Stadium.
- The short film 'Aeolian Afternoon' parodies British daytime TV in a post-apocalyptic setting.
- Jeffrey described the collection as a protest and a return to Loverboy's anarchic spirit.
- The collection features cat-ear beanie hats and knitted animal/fruit bags.
Entities
Artists
- Charles Jeffrey
- Harry Styles
Institutions
- Loverboy
- Tomorrow Ltd.
- Vogue
Locations
- London
- Wembley Stadium
- East Asia