Centre Pompidou Hanwha Brand Identity by Behance

The Centre Pompidou Hanwha brand identity project, showcased on Behance, presents a visual identity for the Hanwha branch of the Centre Pompidou in Seoul, South Korea. The design emphasizes openness and accessibility, aligning with the museum's founding principle of being 'open to all.' The identity system incorporates modular, geometric elements inspired by the iconic architecture of the original Centre Pompidou in Paris, with a color palette that blends the museum's signature blue, red, yellow, and green with Hanwha's corporate colors. The project includes applications for signage, stationery, digital platforms, and promotional materials, aiming to create a cohesive and recognizable brand for the new cultural institution. The Centre Pompidou Hanwha is set to open in Seoul, marking the first overseas branch of the renowned French museum in Asia.