Calvin Klein Relaunches Euphoria Fragrance With Rosalía at New York Fashion Week Party
On Friday, following the runway presentation of the Calvin Klein Collection, a launch party was held at People's in Greenwich Village by Calvin Klein and Calvin Klein Fragrances to introduce a new chapter of the Euphoria fragrance, featuring Rosalía. The Grammy-winning artist met with creative director Veronica Leoni and Global SVP Javier Zotes Ciancas. This new elixir boasts a richer 28% concentration while maintaining the original scent notes. Carlos Benaïm, the master perfumer who co-created the original in 2005, spearheaded the project. The atmosphere of the event harked back to 2005, with no phones allowed, a roaming camcorder, and hip-hop remixes from DJs Kitty Ca$h and Huneycut. Rosalía, who starred in HBO's Euphoria, shared insights about her fragrance journey and its ties to her performances.
Key facts
- Calvin Klein and Calvin Klein Fragrances hosted a Euphoria launch party at People's in Greenwich Village after the Calvin Klein Collection runway show on Friday.
- Rosalía fronts the new Euphoria campaign, replacing the muscled male models of earlier ads.
- The new signature elixir preserves the original notes with a richer 28% concentration, according to Javier Zotes Ciancas, Global SVP at Calvin Klein Fragrances.
- Master perfumer Carlos Benaïm, co-creator of the 2005 original, returned to lead the new version.
- DJs Kitty Ca$h and Huneycut played hip-hop remixes, and guests drank lychee-infused jell-o shots.
- Rosalía arrived in silver and greeted creative director Veronica Leoni and Javier Zotes Ciancas.
- Rosalía played Magick, a dancer at Alamo's club, in the third and final season of HBO's Euphoria.
- Rosalía told Vogue that acting, like finding a personal scent, is about pursuit and must be practiced like a muscle.
Entities
Artists
- Rosalía
- Veronica Leoni
- Javier Zotes Ciancas
- Carlos Benaïm
- Kitty Ca$h
- Huneycut
- Carolyn Bessette-Kennedy
- Ryan Murphy
- Owen Thiele
- Tamu McPherson
- Ashtin Earle
- Jake Shane
- Myles Hendrik
- Taylor Swift
- Princess Diana
- Domitille Michalon
- Yohji Yamamoto
Institutions
- Calvin Klein
- Calvin Klein Fragrances
- Calvin Klein Collection
- Vogue
- HBO
- People's
Locations
- Greenwich Village
- New York
- United States
- Miami
- Spain
Sources
- Vogue Arts —
- Vogue Arts —