Bvlgari Foundation Launches with Focus on Roman Heritage and Contemporary Art Support
The Fondazione Bvlgari, established in 2024, is dedicated to bridging ancient and modern art through initiatives like the MAXXI Bvlgari Prize for emerging artists. Based in Rome, the foundation prioritizes restoring historic sites such as the Largo Argentina temples and the mosaics at the Baths of Caracalla, which have inspired jewelry designs. It also supports contemporary art via partnerships, including a new exclusive sponsorship of the Venice Biennale for 2026, 2028, and 2030 editions. Laura Burdese, Bvlgari's deputy CEO, emphasizes the brand's commitment to cultural preservation and fostering young talent globally.
Key facts
- Fondazione Bvlgari was founded in 2024 with a mission to connect ancient and contemporary art.
- The foundation restores Roman heritage sites, including the Largo Argentina temples and Baths of Caracalla mosaics.
- It established the MAXXI Bvlgari Prize in 2017 to promote emerging Italian artists through exhibitions at MAXXI museum.
- Bvlgari will be the exclusive partner for the Venice Biennale in 2026, 2028, and 2030, focusing on supporting young artists.
- Unlike other luxury brands, the foundation does not operate a physical museum, opting instead for collaborative institutional support.
Entities
Institutions
- Fondazione Bvlgari
- MAXXI
- American Academy in Rome
- Whitney Museum
- Venice Biennale
Locations
- Rome
- Italy
- Paris
- Dubai
- New York